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Maldives launches ‘Visit Maldives Year 2027’ campaign in London. Photo: VMC

LONDON, United Kingdom: The Maldives has officially launched its ‘Visit Maldives Year 2027 – Celebrate the Sunny Side’ campaign at World Travel Market (WTM) London 2026, inviting travellers worldwide to experience the country in the coming year.

The campaign was unveiled at a special media event titled “Celebrate the Sunny Side – An Invitation to the World,” attended by Tourism and Civil Aviation Minister Mohamed Ameen, tourism industry leaders and international media representatives.

The initiative follows President Dr Mohamed Muizzu’s announcement designating 2027 as Visit Maldives Year, with the aim of promoting the Maldives internationally and creating new opportunities for the tourism sector and local communities.

Tourism Industry Joins National Campaign

Minister Ameen and Visit Maldives Corporation (VMC) CEO and Managing Director Abdulla Yaasir officially introduced the campaign.

Ameen said the initiative represents a national effort to showcase the Maldives’ unique identity, rich culture, hospitality and diverse visitor experiences. He said collaboration between the public and private sectors would help strengthen the country’s position in the global tourism market and support a brighter future for the industry.

Yaasir described the campaign as an important step towards expanding the Maldives’ presence in international markets, enhancing its popularity and encouraging sustainable growth in tourist arrivals.

A leadership panel also discussed the country’s tourism vision, industry participation and investment opportunities. Participants included Maldives Association of Tourism Industry Chairman and Nishan Izzuddeen recipient Hussain Afeef, VMC Board Chairperson Abdulla Giyas Riyaz and Villa Resorts Chief Operating Officer Ibrahim Siyaadh Qasim.

Maldives Participates with 161 Delegates

The Maldives is participating in WTM London 2026 with a delegation of 161 representatives, including 136 participants from 62 tourism companies.

The exhibition, held at ExCeL London, provides Maldivian tourism businesses with opportunities to meet international buyers, establish business partnerships and showcase their services to global markets.

The launch of Visit Maldives Year 2027 forms part of the country’s broader efforts to attract international visitors and strengthen its standing as a leading tourism destination.